13 Best Email Marketing Platforms For Small Business (2023)

Getting confused about which email marketing platform to choose for your business? Well, this article will go through some of the best email marketing platforms for small businesses in 2023.

Indeed, email marketing remains one of the most productive and cost-effective methods of marketing your business. It may be used to increase traffic, sell items, and grow an audience.

However, in order to accomplish it properly, you must have an email marketing platform. Additionally, with dozens of email marketing platforms available, choosing which one to utilize for your business can be difficult.

As a result, we’ve compiled a list of the 13 best email marketing platforms for small businesses that will significantly increase your company’s sales.

Email Marketing Platforms For Small Business In 2023

1. Sender

Sender enables you to stay in contact with your consumers and expand your business fast and effortlessly—all while costing substantially less. Sender allows you to design and deliver attractive, personalized emails.

You may either select from a collection of professionally created themes or create your own unique design in minutes without any coding knowledge. Moreover, Sender gives you all the tools you need to increase sales in your store.

You can now conduct enterprise-level e-commerce marketing without any complications or high costs. Hence, with all of these distinguishing features, Sender has consistently been one of the top email marketing platforms for small businesses.

2. Omnisend

Omnisend is one of the best email marketing platforms for small businesses. Its eCommerce marketing automation tool, which is ranked #1 for ease of use on G2, can help you develop your business without sacrificing quality.

Omnisend provides you with all of the strong tools you’ll need to succeed — all in one location. Omnisend provides you with simple eCommerce marketing solutions that increase sales without the hassle.

Furthermore, with integrated email and SMS advertising, you can engage your customers wherever they are. All templates are pre-built and fully customizable, allowing you to provide your consumers with a personalized, consistent experience – all from a single platform.

3. SendPulse

Among the lists, SendPulse is one of the most comprehensive email marketing platforms for small businesses. For improved profitability, better workflows, and happier customers, you can obtain all of the email marketing, CRM, and automation solutions you need.

Furthermore, you’ll be able to gain a full view of your connections and workflows, cooperate more effectively, and win more clients. Everything is controlled from a single, user-friendly interface.

Moreover, to collect contact information, you may utilize chatbots, subscription forms, and landing sites. You can automatically add new contacts to your CRM and arrange your current contact data in lists and Kanban boards, ensuring that no leads fall through the cracks.

4. Benchmark Email

Benchmark Email is one of the easiest-to-use email marketing platforms for small businesses that want to send tailored emails to a large number of people. Emails are mobile-friendly, readily branded, and ready to amaze subscribers in their inboxes.

Moreover, Forms, pop-ups, and landing pages may all be used to grow your subscriber list. Benchmark Email also allows you to simply import contacts from your preferred platforms.

You can use benchmark email tools to test, measure, and improve your campaigns. Because it is so simple, anyone can notice a significant rise in their email marketing results.

Best Email Marketing Platforms For Small Business

5. Mailjet

Without touching a single line of code, Mailjet allows you to compose and deliver attractive emails. It’s a simple tool for creating and delivering email marketing campaigns, newsletters, and automated emails.

Furthermore, you can create emails that reach your clients and develop your business whether you’re a solo entrepreneur or working as part of a team. Mailjet Email Marketing allows you to create attractive, responsive emails in just a few minutes.

Choose from a number of pre-designed templates or start from scratch. With Mailjet’s powerful drag-and-drop Email Editor, you can quickly generate excellent, captivating emails by simply adding your brand text, graphics, links, and videos.

As a result, the Mailjet themes are responsive and optimized for all email clients and displays. Hence, Mailjet, without a doubt, is one of the best email marketing platforms for small businesses.

6. Moosend

Moosend is the most straightforward email marketing and automation software available, regardless of the size of the company. Moosend assists businesses of all sizes in sending effective emails that are consistently opened and clicked.

You may automate your marketing chores and achieve your objectives with the click of a mouse. With Moosend’s powerful automation tools, you can save time and headaches while propelling your email marketing ahead. In the blink of an eye, you can design stunning landing pages.

You can simply move, trim, resize, group, add, and edit everything you want, resulting in stunning landing pages in a matter of minutes. Hence, with all these distinguishing features, Moosend is one of the finest email marketing platforms for small businesses.

7. Campaign Monitor

Among the lists of the best email marketing platforms for small businesses, Campaign Monitor is the most popular. The simple yet powerful drag-and-drop email builder allows you to adapt any template or design to reflect your brand while requiring no code.

With fine modifications to every area of your campaign in the email builder, you can showcase your brand to its full potential. Every template is mobile-friendly, so you can send your messages knowing they’ll look amazing no matter where they’re seen.

Furthermore, allow your email designer to lock areas of the template so that your team only edits what you want them to – guaranteeing that your brand style and key business details are preserved.

8. Emercury

Emercury allows you to start a campaign based on certain leadership behaviors. This will enable you to create a highly adaptable answer for practically any marketing circumstance. You’ll be able to send messages to your customers based on their actions.

Moreover, the HTML editor, or Drag and Drop Template editor in Emercury is simple to use. You may send bespoke messages to ensure that each communication is tailored to the specific needs of your customer.

Overall, it is simple to segment your audience based on engagement numbers, ensuring that you only communicate with your most engaged members. As a result, with all of these additional features, Emercury should not be excluded from the list of top email marketing platforms for small businesses.

9. Direct Mail For Mac

Direct Mail For Mac is lightning-fast and makes it simple to create and send stunning email newsletters. Direct Mail is without a doubt the best email marketing application for the Mac.

You can customize any of its stunning email templates to your desire. You can grow your email list by adding a subscription form to your website or importing contacts from other applications.

Best Email Marketing Platforms For Small Business

Furthermore, real-time open and click tracking, as well as campaign data, are available at any time and from any location. With automatic unsubscribe, bounce, and complaint handling, you can enjoy fast, dependable email delivery.

You can use cloud sync features to work from any device and with any teammate. On the other hand, autoresponders can be used to create automated welcome messages, drip campaigns, and greetings messages.

10. Get Response

Get Response provides the best inbound marketing solutions you require. It is a collection of free marketing tools designed to get your company online and generate a steady supply of new leads.

Lead-generating solutions that convert anonymous contacts into dedicated followers can help you locate new consumers and increase your email list.

Additionally, Get Response marketing tools allow you to keep in touch with your consumers and future prospects through focused online communication that converts.

As a result, you can increase your online sales by marketing your eCommerce business and providing experiences that convert store visitors into returning consumers. This is the reason why Get Response is still one of the best email marketing platforms for small businesses.

11. User.com

Whether you’re selling to or helping customers, User.com provides the greatest omnichannel communication experience. Furthermore, you can always offer the correct message in the right channel to the right person at the right moment.

User.com can completely automate everything from lead generation through sales activity and reporting, allowing your sales force to focus on closing deals. To improve all of your sales, support, and marketing efforts, User.com has neatly aggregated activity data into one database.

12. Drip

Drip enables you to conduct powerful multi-channel marketing campaigns that have been shown to increase sales, all while requiring no technical knowledge. Drip allows you to begin engaging your customers with automated campaigns across email, social, and onsite pop-ups from a single platform.

With pre-built playbooks such as welcome series, abandoned cart, and post-purchase campaigns, you’ll be able to start producing more sales with only a few clicks.

Furthermore, Drip integrates your client data with eCommerce businesses like Shopify, WooCommerce, and BigCommerce. It leverages this data to support effective marketing methods such as targeting customers based on what they buy, explore, and click on in your business.

13. AWeber

Last, but not least, AWeber still stays tough among the list of best email marketing platforms for small businesses. In fact, AWeber is an email marketing platform that provides all necessary functionality for free.

With landing pages, AWeber can help you increase sales and get new clients. It comes with a pre-built template or a drag-and-drop editor, which saves time and effort. Furthermore, email marketing and online push alert targeted to your customers’ interests assist in building trust and loyalty.

Similarly, it regulates everything from start to finish to keep emails out of the junk folder. You can create an online store in minutes. And the good news, AWeber now takes one-time or recurring payments in over 100 currencies.

Email Marketing Platforms For Small Business (2022)


Email marketing is the most prevalent type of web marketing these days. In fact, email marketing is used by over 55% of all internet firms as one of their primary online marketing techniques.

With a little bit of study and a lot of common sense, you can be confident that the platforms you select from our list of top 13 email marketing lists will be ones that will genuinely help your business improve rather than ones that will just take your money.

Moreover, we hope that our blog will assist you in making an informed decision about which platform to choose for your next campaign.

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