Basic Adsense Approval Requirements In 2023

Google AdSense is a program that allows website owners to display ads on their sites and earn money when visitors click on them. To be approved for AdSense, a website must meet certain requirements set by Google. In this blog, I have outlined some basic AdSense approval requirements for a website.

Basic Adsense Approval Requirements In 2023

Website Age

To be approved for AdSense, a website must be at least one month old. This requirement is in place to ensure that the website is an active and legitimate site with enough content to display ads effectively. A website that is too new may not have enough content or traffic to support ads, and may not provide a good user experience for visitors.

It’s important to note that this is only a minimum age requirement and a website that is younger than one month old may not be approved and will have to wait. Websites that are older than one month old and have enough quality and quantity content as well as comply with AdSense policies and guidelines have a higher chance of getting approved.

Content

To be approved for AdSense, a website must have enough content to show that it is an active and legitimate site. Google uses a number of factors to determine whether a website has enough content, including the overall quality and relevance of the content, the number of pages and posts, and the level of engagement from visitors.

The website should have a significant amount of original and high-quality content, that is well-written and informative. The website should not have duplicate or scraped content, or content that is not relevant to the website’s topic or theme. The website should also be easy to navigate and have a clean, professional design.

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Additionally, the website should not contain any prohibited content such as pornographic, violent, or hate speech and comply with Google’s policies and guidelines which include rules on ad placement, user experience, and more.

In summary, having a website with a good amount of original, high-quality, and relevant content, that is well-written and informative, easy to navigate, with a clean and professional design, and complies with Google’s policies and guidelines will increase the chances of getting approved for AdSense.

Google’s Policies And Guidelines

Google’s policies and guidelines for AdSense are designed to ensure that the ads displayed on participating websites provide a positive user experience and do not promote illegal or harmful products or services. In order to be approved for AdSense, a website must comply with these policies and guidelines, which include:

  • Content policies: Websites must not contain any prohibited content such as copyrighted material, pornography, violence, or hate speech. They should also not promote illegal activities or products.
  • Ad placement policies: Websites must not place ads in a way that interferes with the user experience, such as in a way that blocks content or causes pop-ups or redirects. Ads should also be clearly distinguishable from website content.
  • Technical policies: Websites must not use any unauthorized methods to artificially inflate ad traffic, such as click bots or automated ad clicks.
  • User experience policies: Websites must provide a good user experience, with clear navigation and a clean, professional design.
  • Invalid Traffic policies: Websites should not generate invalid traffic (clicks or impressions) from any source, including manual or automated means.
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It’s important to familiarize yourself with these policies and guidelines before applying for AdSense and to make sure that your website complies with them. Google reviews each website individually and may request additional information or make suggestions for improving your website before approving your application.

Avoid Prohibited Content Or Any Prohibited Activities

Prohibited content or activities are those that are not allowed by Google’s policies and guidelines for AdSense. Websites that contain or engage in prohibited content or activities may not be approved for the program or may have their AdSense account suspended or terminated.

Prohibited content includes:

  • Copyrighted material that is used without permission
  • Pornography or sexually explicit content
  • Violence, hate speech, or content that promotes discrimination or harm toward individuals or groups
  • Content that promotes illegal activities or products

Prohibited activities include:

  • Artificially inflating ad traffic, such as using click bots or automated ad clicks
  • Placing ads in a way that interferes with the user experience, such as blocking content or causing pop-ups or redirects
  • Engaging in any other activity that is not in compliance with AdSense policies and guidelines

It’s important to note that these are not the only prohibited activities or content and you can find more information in the AdSense policies and guidelines.

It is the responsibility of the website owner to ensure that their website complies with these policies and guidelines. Google regularly monitors AdSense accounts and may take action against those that violate the policies.

Traffic

Traffic is an important factor that Google takes into account when determining whether a website is eligible for AdSense. A website that receives a high amount of traffic is more likely to be approved for the program, as it indicates that the site is active and legitimate and has the potential to generate more revenue.

However, it’s important to note that the traffic needs to be of high quality and legitimate, Google has policies against invalid traffic, which is defined as any clicks or impressions on ads that are generated by non-human means, including but not limited to, automated clicking tools, robots, or other deceptive software. This is considered a violation of AdSense policies and can lead to the suspension or termination of an account.

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Also, a website that is new but with high-quality content and complies with AdSense policies and guidelines may also be approved for AdSense, even if it does not have a high amount of traffic yet.

Therefore, having a good amount of high-quality and legitimate traffic, high-quality content, and compliance with AdSense policies and guidelines are the key factors to increase the chances of getting approved for AdSense.

Conclusion

Once you’ve met these requirements, you can apply for AdSense and wait for a response from Google. The approval process can take a few days to a few weeks, and Google may request additional information or make suggestions for improving your website before approving your application.

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